impressive track record, has increased the confidence of
multinationals represented by Intercol. This in turn has led
principals to increase and diversify their product ranges of
fast moving consumer goods (FMCG) for distribution in
Bahrain, all of which fall under the FMCG departments of CPD.
Each department caters to its own independent product
responsibility and identity.
Intensive efforts by Intercol in cooperation with the full
marketing support from principals in improving product
distribution and visibility have paved the way for market
dominance of the brands represented. Principals are
motivated to continuously support their products in the
division due to continuous outstanding growth and
performance in the local market.
The key to achieving strong and continuous growth is a
goal-oriented marketing strategy. This is propelled by an
extensive selection of the products being handled and
coupled with thorough planning and realization of
advertising and promotional campaigns. This approach has
ensured dominance in the market for many of the brands
handled, resulting in the division continuously adding
further brands and new products to its portfolio.