FMCG II, as elsewhere in CPD, follows the principle of brand acquisition and brand building. The success of this department on behalf of principals, results from well-planned strategies, professional management and the aggressive promotion and marketing of existing brands.

This broad-based products and brands portfolio and the results achieved by the department, go hand-in-hand with Intercol’s corporate philosophy that success is achieved by building on experience. In keeping with the company’s ideals, the department’s future plans foresee the acquisition of new and competitive brands to keep abreast with the needs of Bahrain’s ever-changing and evolving society.

Steady growth continues to be achieved by empowering and maintaining the division’s current client base, constantly reaching out for potential customers and discovering fields of latent interest.