Intercol, Consumer Products Division (CPD) is by far one of the oldest & largest business unit in Bahrain,.
We take pride in distributing, annually, millions of cases of our wide ranging products to a cross-section of the market with exclusive distribution contracts.
With 6 decades of experience in handling a diverse selection of consumer products to meet the demands of our eclectic clientele, we have an edge over our competitors representing leading multinational companies.
Our success in Bahrain market is mainly due to :
- Detailed route to market (RTM)
- Market & Products segment wise approach; Fundamental & Strong sales structure is defined and implemented with products and trade specific targeted results. i.e. Modern Trade includes international retailers, supermarkets, self-service stores, General trade that includes Traditional whole sellers, large and small groceries, and Food Service segment for out of home categories i.e. institutions, and Hotels, Restaurants & Catering Channels(HORECA),
- We are now successfully distributing & marketing leading names in the product categories of Nutrition, Cigarette & Tobacco, Home & Personal Care, Groceries, Fats & Oils, Dairy, Beverages, Snacks & Confectionary, Bakery ingredients, Frozen Meats & Vegetables, Dessert and Ice-creams.
- Our most modern Infrastructure guarantees high service levels which resulted in retailers confidence and received accolades as a most preferred partner.
Over the years, the division has won many credentials from our partners & retailers for its reliable products & services built on trust & mutual respect.